The Empire Builders Podcast

#052: Don’t Mess with Texas – Don’t do it.

Discover how the State of Texas saved money and got cleaner highways through an anti-littering marketing campaign that never used the word litter.

Dave...

#051: Creemore Springs Brewery and the Bavarian Purity Law of 1516

There is only one reason to stop in Creemore on your way north or south, Creemore Springs Brewery and their Lager how John Wiggins transformed his town...

#050: Phone Number Rant – We don’t need them anymore?

Nobody remembers phone numbers any more and don’t get me started on LOOOOONG domain names. Your designers and marketers should know better.

Dave...

#049: Kool-Aid – Owning the customer from every angle

Edwin Perkins took inspiration from Jello to create a mail order empire.  Oh Yeah! From a General Store to a major brand.

Dave Young:

Welcome...

#048: Rolls Royce – Selling just the Brand.

You’ll be shocked when you learn the Rolls Royce and Bentley sale details and what was sold, licensed, and protected. An epic story of Brand.

Dave...