The Empire Builders Podcast

Reverse engineering the success of established business empires.

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#151: Anacin – Unique Selling Proposition or Feelings?

Posted May 1, 202400:16:07

The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging.

Dave Young:

Welcome...

#150: United Parcel Service – Delivery by Model “T”

Posted April 24, 202400:19:01

California joins the union and messages need to be delivered. UPS had a solution and decided it needed to be luxury and efficient.

Dave Young:

Welcome...

#149: History of Franchising – Making Millionaires

Posted April 17, 202400:16:51

Stephen and Dave right a wrong from a previous episode and dive deep into the history of franchising. A system for making millionaires.

Dave...

#148: Kodak – They Captured Their Own Moment

Posted April 10, 202400:17:56

The amazing rise of Kodak was due to innovation after innovation and you’ll never guess why George Eastman called it Kodak.

Dave Young:

Welcome...

#147: Cabbage Patch Kids – Popular ‘Til Everyone Had One

Posted April 3, 202400:21:06

Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you.

Dave...