Reverse engineering the success of established business empires.
Sylvester Stallone was not making it, trying to be an actor. So, instead of giving up, he tried a different path.
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Sol Price had and idea that he was not going to let go of. No matter how many times others tried to take it away.
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Seeing that the world was getting faster and smaller, Howard Johnson started a hospitality empire. The first restaurant franchise.
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Even if you make an awesome product, if you don’t help your perfect customer identify with your brand, it won’t sell.
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David McConnell ditched his door to door book selling gig to pursue the bribe that he we giving for attention.
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